By Zach Pettus
Artificial intelligence is no longer a far-off idea for Minnesota’s small-business community. It’s a practical, everyday tool that helps many business owners do more with limited time, strengthening customer engagement and unlocking growth.
In the fitness and physical wellness space, AI can help people stay engaged and consistent with their goals. More personalized, data-driven and adaptive exercise insights enable people to tailor their workouts, maximize progress and avoid burnout. It can also help studios refine classes and improve the overall experience through real-time performance data.
As AI’s utility continues to expand across industries, its value to small businesses is increasingly clear. Nearly half of Minnesota’s small businesses now use AI to streamline operations, reach new customers and serve as an extra helping hand to storefronts that often operate with limited staff. By taking on administrative tasks and assisting with customer service, AI gives owners the efficiency and space to step back from day-to-day logistics and focus on the bigger picture and long-term growth.
There’s a reason 88% of Minnesota small-business owners believe AI is essential to their future. It’s evolving into far more than a virtual assistant, becoming a true right-hand aide and thought partner that not only eases the challenges of daily tasks but helps entrepreneurs visualize what’s possible.
AI is the quiet engine helping Minnesota’s Main Street small businesses stay competitive. When small businesses have the tools to grow smarter and operate more efficiently, entire communities benefit. Lawmakers must recognize that the thoughtful and responsible use of these tools is not something to penalize, but something to celebrate.
Zach Pettus is the owner of CycleBar Minneapolis and the director of business development at a growing entrepreneurial software company, where he helps lead the integration of AI into daily operations.
