Unfiltered take on the DSA from Sam Schulenberg:

“The Dem Socialist (DSA) platform is literally a suicide pact for any major American city. Defund the police, abolish prisons, strict rent control, and destruction of private businesses. The folks at the bottom would be left to deal with the consequences as those with means flee.” Sam Schulenberg, Mayor Frey Campaign Manager

“Yes DSA positions are extreme, but more importantly, they don’t work. Dems need to build cities that are affordable, safe, and offer economic opportunity. Cities that people want to move to and raise families in. Cities that enacted DSA policies moved in the opposite direction.” Sam Schulenberg, Mayor Frey Campaign Manager

Is this a sign of a new narrative from the Frey Campaign? Thus far this election season has featured a constant, coordinated series of attacks on Frey from all three of his main opponents, while the Mayor has been mostly “above the fray”, focused on his track record in office. It remains to be seen, as this tweet was posted to Schulenberg’s personal account.
One thing is sure: the majority of Minneapolis residents are completely unaware of the the actual goals & policies of the DSA.
For reference purposes, here’s the scoop, straight from the source: the DSA Political Platform

Democratic socialists claim it can become a serious alternative to capitalism. However, since there is no country in the world describing itself as a democratic socialist state, there are no ways of examining how it operates in practice. In part, this is true because the process for replacing capitalism requires violence and revolution which history teaches establish anti-democratic, authoritarian regimes to retain power. In contrast, there are many social democratic countries in which popular democracy and a strong public sector provide for many unmet human and environmental needs always created by capitalism. Simply put, capitalism has few incentives, even with the privatization of government, to provide unmet human needs because there is too little profit in doing so. If all this were not challenging enough, it is beyond highly unlikely Americans will embrace socialism, in contrast to social democracy, through mass movements for change.